Statistics
Overall results, followed by conversion for each playbook.
Period A compared with period B · equal 28-day lead cohorts · illustrative demo data
| Rank | Playbook | Cost per appointment | Booking conversion | New appointments | Outreach starts per appointment | Runs with outcome |
|---|
| Rank | Playbook | Cost per appointment | Booking conversion | New appointments | Outreach starts per appointment | Runs with outcome |
|---|
| Playbook | Metric | Period A | Period B | Change vs period B |
|---|
| Metric | Period A | Period B | Change vs period B |
|---|
| Lead | Playbook | Outreach | Messaging route | AI Voice | Next action | Outcome |
|---|
1,284 net leads received 4,023 outreach starts and produced 247 new appointments. That is 16.3 outreach starts per appointment (4,023 ÷ 247). Re-entries are included in outreach starts and counted separately as 36 additional runs.
Illustrative September data. A lead can start another playbook run after a previous run closes.
| What is counted | Calculation | Total |
|---|---|---|
| Gross leads | 1,284 with a working phone + 76 wrong numbers | 1,360 |
| Started playbook runs | 1,284 first runs + 36 re-entry runs | 1,320 |
| Processed runs | 1,320 started − 163 still active | 1,157 |
| Processed outcomes | 247 new appointments + 57 transfers + 853 other recorded outcomes | 1,157 |
| Entry type | Started | Processed | Still active |
|---|---|---|---|
| First run | 1,284 | 1,121 | 163 |
| Re-entry | 36 | 36 | 0 |
| Total | 1,320 | 1,157 | 163 |
Each processed run has one recorded outcome. Only “Appointment booked” counts toward the 247 new bookings; reschedules and cancellations have their own outcomes.
| Outcome | Runs | Of processed runs |
|---|---|---|
| Appointment booked | 247 | 21.3% |
| Transferred to team | 57 | 4.9% |
| Opt out | 90 | 7.8% |
| Not interested | 300 | 25.9% |
| Invalid WhatsApp user | 55 | 4.8% |
| Invalid RCS user | 22 | 1.9% |
| Service | 106 | 9.2% |
| Other | 267 | 23.1% |
| Rescheduled | 8 | 0.7% |
| Appointment cancelled | 5 | 0.4% |
| Processed runs | 1,157 | 100% |
These 36 runs are a subset of the 1,157 processed runs above. They consist of 12 new appointments and 24 other outcomes. Do not add these 36 to the overall total again.
| Outcome | Playbook A | Playbook B | Playbook C | Total |
|---|---|---|---|---|
| Appointment | 7 | 3 | 2 | 12 |
| Rescheduled | 4 | 3 | 1 | 8 |
| Appointment cancelled | 3 | 2 | 0 | 5 |
| Service | 3 | 1 | 2 | 6 |
| Other | 3 | 1 | 1 | 5 |
| Processed re-entry runs | 20 | 10 | 6 | 36 |
| Outcome | Runs | Share of processed runs |
|---|
Step booking rate = bookings at this step ÷ runs reaching it, including runs still active. This is a provisional step metric; processed-run conversion above excludes active runs. Share of bookings = bookings at this step ÷ all bookings in the selected playbook.
| Playbook | Day | Outreach step | Action | Leads reached | Appointments booked | Step booking rate · provisional | Share of bookings |
|---|
Each active run appears once at its current step. The action describes that step in the playbook. Switch playbooks to see where its unresolved runs currently sit. These 163 runs have no final outcome.
| Playbook | Day | Current step | Action at this step | Active runs |
|---|---|---|---|---|
| Playbook A | Day 1 | Outreach 1 | Opening message | 22 |
| Playbook A | Day 1 | Outreach 2 | Follow-up message | 18 |
| Playbook A | Day 2 | Outreach 3 | Reminder message | 15 |
| Playbook A | Day 2 | Outreach 4 | AI Voice call 1 | 12 |
| Playbook A | Day 3 | Outreach 5 | AI Voice call 2 | 9 |
| Playbook A | Day 3 | Outreach 6 | Reminder message 2 | 6 |
| Playbook A | Day 4 | Outreach 7 | AI Voice call 3 | 4 |
| Playbook A | Day 5 | Outreach 8 | AI Voice call 4 | 3 |
| Playbook A | Day 5 | Outreach 9 | AI Voice call 5 | 1 |
| Playbook B | Day 1 | Outreach 1 | AI Voice call 1 | 11 |
| Playbook B | Day 1 | Outreach 2 | AI Voice call 2 | 9 |
| Playbook B | Day 2 | Outreach 3 | AI Voice call 3 | 7 |
| Playbook B | Day 2 | Outreach 4 | Opening message | 6 |
| Playbook B | Day 3 | Outreach 5 | AI Voice call 4 | 5 |
| Playbook B | Day 3 | Outreach 6 | Reminder message | 4 |
| Playbook B | Day 4 | Outreach 7 | AI Voice call 5 | 3 |
| Playbook B | Day 5 | Outreach 8 | Reminder message 2 | 2 |
| Playbook B | Day 5 | Outreach 9 | Final message | 1 |
| Playbook C | Day 1 | Outreach 1 | Opening message | 6 |
| Playbook C | Day 1 | Outreach 2 | Follow-up message | 5 |
| Playbook C | Day 2 | Outreach 3 | Reminder message | 4 |
| Playbook C | Day 3 | Outreach 4 | Reminder message 2 | 3 |
| Playbook C | Day 3 | Outreach 5 | Reminder message 3 | 2 |
| Playbook C | Day 4 | Outreach 6 | Final message | 2 |
| Playbook C | Day 4 | Outreach 7 | Last chance message | 1 |
| Playbook C | Day 5 | Outreach 8 | AI Voice call 1 | 1 |
| Playbook C | Day 5 | Outreach 9 | AI Voice call 2 | 1 |
| Active runs in selected playbook | 90 | |||
Explore the planned outreach sequences. Your implementation team can help choose or change a playbook.
Playbook A
| Day | Outreach | Planned action |
|---|
1,284 net leads received 4,023 outreach starts and produced 247 new appointments. That is 3.1 outreach starts per net lead and 16.3 per booked appointment. The 36 re-entries create additional charged runs: 1,320 started runs × From €3.50.
Estimated charge per result
Each row shows the playbook's lead fees, RCS and AI Voice usage. Re-entries add another From €3.50 lead fee. Shared calendar charges appear only in the account total below.
| Playbook | Started runs | Lead fees | WhatsApp outbound | RCS outreach | AI Voice | Estimated C24 charge |
|---|
Only leads with a working phone number are billed. When a closed lead re-enters a playbook, the new run is billed again. Each run follows one messaging route: WhatsApp or RCS. AI Voice can be added to either route.
| Charge | Calculation | Amount |
|---|---|---|
| Lead follow-up | 1,284 first runs + 36 re-entries = 1,320 × From €3.50 | €4,620.00 |
| WhatsApp 950 leads · 2,794 outbound + 892 inbound messages | 3,686 messages · customer pays provider directly | €0.00 on C24 bill |
| RCS 334 leads · conversation included | 350 outreach events × €0.15 | €52.50 |
| AI Voice Across either messaging route | 1,250 minutes × €0.10 | €125.00 |
| 1 included; €10 per additional calendar | connected · 2 extra × €10 | €20.00 |
The estimated charge includes only Conversion24 fees. WhatsApp provider charges are billed separately. Cost per appointment is provisional while 163 runs remain active.
Lead follow-up + RCS + AI Voice + extra calendars. WhatsApp provider charges are billed separately.
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