More revenue from every lead.
Improve initial conversion, create relevant cross-sell opportunities and reactivate eligible leads. Sell better-followed-up leads, appointments or agreed outcomes, with results returned to your systems.
Sales consultations are in English or Dutch. Support is available in English, Dutch, German, French and Spanish.
Agree ownership, buyer routing and what counts as a qualified outcome.
- Lead ownership
- Agree which party can contact the lead, the permission supplied with it and how opt-outs are handled.
- Buyer routing
- Define the buyer destination, required lead context and whether the workflow qualifies, books or hands over a conversation.
- Outcome feedback
- Agree how replies and booking outcomes return to the relevant systems. Keep buyer, campaign and lead-source reporting separate.
Measure accepted leads, responses and validated leads, bookings and buyer feedback separately. Follow-up performance does not guarantee the buyer closes a sale.
How do we compare buyers fairly?
Use the same outcome definitions and comparable lead sources, then review each buyer separately. Differences in sales process can affect the final result.
Is human booking included automatically?
No. Agree human coverage, custom routing and responsibilities separately from the standard engine and usage pricing.
Get more value from the leads you already have.
Improve the first conversion
Follow up consistently toward a booking, validated interest or another agreed outcome. Separate lead quality from buyer follow-up using results by source and buyer.
Create relevant cross-sell opportunities
An energy enquiry can also create a telecom opportunity where the offer is relevant and the contact is permitted. Define each opportunity and where it goes before launch.
Reactivate at the right time
Revisit eligible leads after the applicable sales or lock-up period. Your team can resend the lead, or a custom setup can manage the timing. Reactivation is a separate playbook run.
Recover unused buyer opportunities
For multi-buyer models, a custom flow can revisit eligible leads when another buyer becomes available. Buyer limits, contact permission and routing are agreed before implementation.
Choose the commercial model.
- Per playbook
- Pay the agreed fixed price when a lead enters the playbook, regardless of outcome. A later reactivation or reschedule run is charged separately.
- Per appointment
- Agree the appointment definition and the treatment of cancellations, no-shows and reschedules for your deal.
- Revenue share
- Agree a share of the generated revenue or margin. The base, usage costs and settlement rules are negotiated for the specific relationship.
Connected to your lead business.
Send the lead and lead ID through the agreed integration. Conversion24 executes the selected playbook and returns outcomes such as appointment booked, lead validated, no response or not interested. Useful downstream sales or attendance data can be added when available.
Refer a buyer directly, resell the service or build your own appointment proposition. Lead-vendor partnerships are non-exclusive. Explore partner arrangements and standard pricing.
Frequently asked questions
Are lead vendors customers or partners?
They can be either. A lead vendor using follow-up for its own business is a customer. Referring or reselling the service to another business is a partner relationship.
Do you support upsell and cross-sell?
Yes. Upsell and cross-sell are available playbook applications. Configuration depends on the audience, objective and lead source.
When is white-label available?
White-label can be discussed for substantial committed volumes; brand, delivery and processing responsibilities are agreed for the arrangement.
Your leads need a conversation. Give them a complete follow-up flow.
New enquiries go unanswered
Follow up across messaging and voice until the lead responds, converts or opts out. Explore the complete sequence.
Interested leads never book
Connect follow-up conversations to your calendar, with human handover, confirmations and reminders.
Your lead business needs more value
Add follow-up, upsell, cross-sell and appointment booking. Lead vendors can also white-label at scale.
Choose the next step for your leads.
Sales consultations are in English or Dutch. Support is available in English, Dutch, German, French and Spanish.
One playbook connects the whole journey.
A conversation can start in messaging, continue by voice, move to a person and finish with a booking. Conversion24 coordinates those steps in one configured sequence, across WhatsApp, RCS and AI voice.
A sequence, not a single attempt
Your playbook sets the timing, channels, escalation and stopping rules. Full sequences include up to 10 follow-ups over 3–5 days.
Connected to your operation
Our team configures the playbook and connects your lead source, CRM and calendar. You review the agent identity, conversation style and handover before launch.
More than a calendar outcome
Follow up new leads, validate interest, reactivate contacts or run upsell and cross-sell flows. Appointment booking is one possible outcome.
Choose a playbook. We configure and connect it with you. Then go live.
Understand the follow-up process
Explore playbooks, channels and setup in our knowledge base.
Turn more of your existing leads into appointments.
Combine your CRM with Conversion24 follow-up automation. Explore the integration, channel and results you want returned to your CRM.