Turn hearing-test interest into a clear next step.
Follow up hearing-test enquiries, keep unanswered conversations moving and guide interested leads toward the right store appointment. See how Sonova combines automation with human booking support.
Dedicated follow-up. A protocol, every time.
Agree the store, booking rules and handover before launch.
- Store routing
- Agree how postcode, preferred location and available appointment slots determine the booking destination.
- A useful conversation
- Confirm interest in a hearing-test appointment and practical scheduling preferences. Clinical advice belongs with the hearing-care professional.
- Booking support
- Choose who completes bookings and handles exceptions. The Sonova case uses human operators; scope that coverage separately.
Measure booked appointments, attendance and the next commercial outcome separately. Sonova reports approximately 74% average lead-to-booking across high-intent hearing-test leads since 2023. That result includes automation and human operators.
Does the Sonova result apply to every lead source?
No. It describes supplied high-intent hearing-test leads. Compare your own lead sources, qualification rules and follow-up coverage before setting a target.
Can the flow provide clinical advice?
Keep the flow focused on the enquiry and appointment logistics. Route clinical questions to a hearing-care professional.
Start with the enquiry. Define the next step.
Hearing-care enquiries
Follow up people who asked about hearing aids, services or an appointment.
In-store appointments
Connect interested enquiries with the next available step at the appropriate location.
Appointment follow-up
Include booking confirmations and no-show reminders in the appointment flow.
Questions about hearing aids and hearing care follow-up
Does the agent provide hearing assessments?
The playbook supports enquiry follow-up and appointment workflows. Hearing assessments and product advice remain with your specialists.
Can the follow-up connect to our appointment process?
Yes. Calendar connections and location routing are discussed and configured with your team during onboarding.
Choose your playbook. We configure it with you.
Explore the playbook library, per-lead pricing and channel usage, or the agency and lead vendor partner program. Our team currently handles configuration and system connections with you.
Sales consultations are in English or Dutch. Support is available in English, Dutch, German, French and Spanish.
Understand the follow-up process
Explore playbooks, channels and setup in our knowledge base.
How Sonova follows up hearing-test leads
Since 2023, automated WhatsApp follow-up and human booking support have handled tens of thousands of high-intent hearing-test leads. Approximately 74% lead to a booked store appointment on average.
Read the Sonova case →Turn more of your existing leads into appointments.
Combine your CRM with Conversion24 follow-up automation. Explore the integration, channel and results you want returned to your CRM.