Give every new enquiry a clear next step.
Conversion24 follows up inbound leads across WhatsApp, RCS and AI voice. Choose a playbook that fits your sales process; our team configures the sequence and connects your systems.
Sales consultations are in English or Dutch. Support is available in English, Dutch, German, French and Spanish.
What is automated lead follow-up?
Automated lead follow-up is a coordinated sequence of contact attempts after someone submits an enquiry. Instead of relying on individual reminders, a playbook defines the channels, timing, next action and stopping conditions. Conversion24 supports sequences of up to 10 follow-ups over 3–5 days, with shorter messaging-only or voice-only options. The selected playbook determines the actual schedule.
Built for leads you already generate
Use follow-up for quote requests, test drives, product enquiries and consultation requests. An unanswered first attempt can trigger the next step in the selected sequence. When a lead converts or opts out, follow-up stops. Where a conversation needs a person, route it to your team, our team or an external call center.
How implementation works today
Start by choosing a playbook and discussing the outcome you want. Our team configures the flow, agent identity and conversation style, then connects the lead source and relevant CRM or calendar. You review the setup before going live. This is currently a managed implementation; connections and configuration are handled with our team.
Measure the funnel, not just message volume
Compare time to first attempt, contact rate, sales conversations and appointments against your own baseline. Record the lead source, segment, period and sample size so a change in lead quality is not mistaken for a change in follow-up performance.
Explore the playbook library, pricing breakdown and partner program.
47% of test enquiries received no response.
InsideSales.com's 2014 Lead Response Report analysed 9,538 successful test enquiries to US companies during 2013. Of these, 4,472 received no response. The average number of contact attempts across the sample was 2.2.
These historical benchmarks explain why consistent follow-up matters. They describe the research sample, rather than Conversion24 customer results or a forecast for your business.
Frequently asked questions
Is this a replacement for our CRM?
No. Conversion24 runs follow-up around your lead source and CRM. The integration and handover are configured during onboarding.
How much does lead follow-up cost?
The AI engine is From EUR 3.50, From USD 4.00 or From GBP 3.00 per processed lead, depending on the selected currency. Channel usage is separate; setup fees may apply. See the pricing page for the full breakdown.
Can a person take over?
Yes. A playbook can hand over to your team, our team or an external call center.
Your leads need a conversation. Give them a complete follow-up flow.
New enquiries go unanswered
Follow up across messaging and voice until the lead responds, converts or opts out. Explore the complete sequence.
Interested leads never book
Connect follow-up conversations to your calendar, with human handover, confirmations and reminders.
Your lead business needs more value
Add follow-up, upsell, cross-sell and appointment booking. Lead vendors can also white-label at scale.
Choose the next step for your leads.
Sales consultations are in English or Dutch. Support is available in English, Dutch, German, French and Spanish.
One playbook connects the whole journey.
A conversation can start in messaging, continue by voice, move to a person and finish with a booking. Conversion24 coordinates those steps in one configured sequence, across WhatsApp, RCS and AI voice.
A sequence, not a single attempt
Your playbook sets the timing, channels, escalation and stopping rules. Full sequences include up to 10 follow-ups over 3–5 days.
Connected to your operation
Our team configures the playbook and connects your lead source, CRM and calendar. You review the agent identity, conversation style and handover before launch.
More than a calendar outcome
Follow up new leads, validate interest, reactivate contacts or run upsell and cross-sell flows. Appointment booking is one possible outcome.
Choose a playbook. We configure and connect it with you. Then go live.
Understand the follow-up process
Explore playbooks, channels and setup in our knowledge base.
Turn more of your existing leads into appointments.
Combine your CRM with Conversion24 follow-up automation. Explore the integration, channel and results you want returned to your CRM.