More from your leads. Less work for your team.
More appointments
Turn interested prospects into booked appointments.
Better conversion
Get more value from your existing lead budget.
Lower follow-up costs
Reduce repetitive follow-up tasks.
Less manual work
Spend less time chasing leads, calling and scheduling.
Your first attempt is only the beginning
An enquiry can show real interest even when the first contact receives no reply. A prospect may be working, travelling or comparing options. Conversion24 carries out the agreed sequence across messaging and voice, so the next attempt does not depend on someone remembering to create another task.
Start with the commercial action you want: a consultation, survey, demonstration or introduction. Define the eligible enquiries and the appointment calendar. The selected playbook then works towards that booking while your existing team keeps responsibility for advice and sales.
WhatsApp / RCS + voice. The complete playbook.
This is our recommended approach: combine messaging with AI voice instead of relying on one channel. A lead can reply to a message; a call provides another way to reach someone who has not responded.
A full playbook supports up to 10 attempts in 3–5 days, within agreed contact windows. We focus on booking directly. Up to two validation questions are optional, depending on your preferences. Confirmations and reminders support the appointment. The sequence stops when the lead books or opts out.
You do not have to build or run the sequence. Conversion24 handles setup and execution, with agreed results returned through your CRM integration.
Powered by AI.
The AI engine carries out your selected follow-up playbook. Human operators are available as an optional add-on.
Explore the playbooksReady for your events leads, 24 hours a day.
New enquiries do not wait until your working day is over. The Conversion24 AI engine is available 24/7 to carry out the agreed follow-up. Messages and calls respect approved contact windows. Keep your events enquiries moving while you are preparing or delivering an event assignment.
The same follow-up task, a relevant appointment for each service.
Book an appointment directly, or choose up to two short validation questions if useful. These questions are optional; your specialist handles the substantive assessment. Possible questions and appointment goals within this industry:
- DJs: What is the event date? Where is the event taking place? Appointment: a DJ introduction about the event.
- Funeral directors: Is this advance planning or do you need direct contact now? What contact time suits you? Appointment: a discreet advance-planning appointment.
- Caterers: What is the event date? Approximately how many guests are expected? Appointment: a catering event consultation.
- Photographers: What type of assignment are you planning? Is there a preferred date? Appointment: a photography briefing.
- Wedding photographers: What is the wedding date? Where is the wedding taking place? Appointment: a wedding photographer introduction.
- Wedding planners: Do you have a wedding date or preferred period? Is the request for full planning or help with part of the wedding? Appointment: a wedding planning introduction.
- Videographers: What type of video are you planning? Is there a filming or delivery date? Appointment: a video production briefing.
You are preparing or delivering an event assignment. Your events leads should not be waiting.
A new events enquiry can arrive during a customer meeting, project or busy service day. Manually checking every request and remembering each retry takes attention away from that work. An unanswered first attempt should have a planned next step.
You have invested in the lead, and competing providers may be pursuing the same opportunity. Prompt follow-up gives your business the chance to secure the appointment while that interest is fresh. Conversion24 continues the agreed sequence when the first attempt receives no response.
Why events leads are a strong fit for Conversion24.
Event-service enquiries usually involve a date, a location and a desired experience. The customer may approach several suppliers before making a choice. A prompt availability conversation can create an opportunity to present your service.
The contact sequence should stop when the customer books or opts out, and appointment offers should reflect actual availability. A booked introduction gives your team the opportunity to discuss the event; it does not itself reserve a supplier or confirm an event contract.
Every lead has an acquisition cost, whether that is advertising, a lead partner or the time spent generating interest. The commercial opportunity is to get more events appointments from that existing investment. You do not need to rely only on buying or generating another batch of enquiries.
Your prospect may compare other providers before deciding. Follow up quickly, make the next step clear and keep going across the agreed channels when there is no reply. Use your actual events lead cost, appointment rate and sales results to assess the value. We focus on the step we handle: follow-up towards an availability call or event consultation.
Events enquiries from every source. Results in your CRM.
Your website, campaigns, comparison platforms and lead partners can all bring people interested in events. Agree which eligible requests enter the playbook and which outcomes return to your CRM. The original lead source stays useful when you assess the resulting appointments.
Review the route from enquiry to an availability call or event consultation, attendance and eventual sale. Compare sources using your actual figures. Your team works from its existing system, with the agreed follow-up result available alongside the customer request.
Big-brand experience. Available for your events leads too.
We work with XPENG, Randstad, KPN, Allianz and Sonova. Our approach draws on millions of leads handled across the operation. Bring that appointment-focused experience to your events business without needing to be a national brand.
You are the specialist. Our objective is simple: more conversion from your leads. Conversion24 combines messaging and AI voice to work towards an availability call or event consultation, while your team brings the advice and expertise that the customer needs.
Before you start
Can I use Conversion24 with fewer than 100 leads a month?
Yes. The minimum purchase is 100 playbooks per month; you do not need 100 new leads to use the service.
What does events lead follow-up cost?
The EUR AI-engine price starts from €3.50 per lead followed up. Messaging and voice usage, applicable setup costs and VAT are separate. Review your expected usage when assessing the full cost.
What appointment should my events playbook work towards?
For this topic, the example next step is an availability call or event consultation. Agree the requested service and appointment type and the booking options with your business. Your professional remains responsible for the specialist consultation.
How should I measure the result?
Compare lead-to-appointment rate, cost per booked appointment and time spent on manual follow-up. Track attendance and subsequent sales in your CRM. Results depend on your starting operation; customer names and monthly processing volumes are not a conversion guarantee.