More from your leads. Less work for your team.
More appointments
Turn interested prospects into booked appointments.
Better conversion
Get more value from your existing lead budget.
Lower follow-up costs
Reduce repetitive follow-up tasks.
Less manual work
Spend less time chasing leads, calling and scheduling.
Why WhatsApp-only automation leaves opportunities open
A WhatsApp message can be convenient without securing an appointment. A recipient may overlook it, read it later or prefer a phone call. Sending another reminder through the same route does not address every unanswered enquiry. Conversion24 adds AI voice to the messaging sequence so follow-up works across more than one channel.
The WhatsApp page describes a channel within a complete appointment-focused operation. Use WhatsApp / RCS and voice together, with RCS available where supported. Approved messaging, contact windows and stop rules belong in the configuration. Recipients can block or report unwanted messages; a request to stop must be respected across the playbook.
WhatsApp / RCS + voice. The complete playbook.
This is our recommended approach: combine messaging with AI voice instead of relying on one channel. A lead can reply to a message; a call provides another way to reach someone who has not responded.
A full playbook supports up to 10 attempts in 3–5 days, within agreed contact windows. We focus on booking directly. Up to two validation questions are optional, depending on your preferences. Confirmations and reminders support the appointment. The sequence stops when the lead books or opts out.
You do not have to build or run the sequence. Conversion24 handles setup and execution, with agreed results returned through your CRM integration.
Powered by AI.
The AI engine carries out your selected follow-up playbook. Human operators are available as an optional add-on.
Explore the playbooksReady for your flooring leads, 24 hours a day.
New enquiries do not wait until your working day is over. The Conversion24 AI engine is available 24/7 to carry out the agreed follow-up. Messages and calls respect approved contact windows. Keep your flooring enquiries moving while you are working on site or helping another customer.
Book the flooring appointment. Questions are optional.
Your lead has already shown interest. Conversion24 can offer a flooring advice and measurement appointment directly. If your business wants a brief check first, choose up to two short questions. For example:
- Which room needs a new floor?
- Is underfloor heating present?
Appointment goal: a flooring advice and measurement appointment. Use details already supplied in the enquiry rather than asking the lead to repeat them. Offer appointment options from the agreed schedule. Advice, assessment, quotations and delivery remain with your specialist.
You are working on site or helping another customer. Your flooring leads should not be waiting.
A new flooring enquiry can arrive during a customer meeting, project or busy service day. Manually checking every request and remembering each retry takes attention away from that work. An unanswered first attempt should have a planned next step.
You have invested in the lead, and competing providers may be pursuing the same opportunity. Prompt follow-up gives your business the chance to secure the appointment while that interest is fresh. Conversion24 continues the agreed sequence when the first attempt receives no response.
Illustrative follow-up example
An enquiry arrives through a flooring sample request or showroom campaign while your team is helping customers. The first invitation points towards a flooring advice and measurement appointment. The lead can choose an appointment directly; up to two brief validation questions come first only if your business wants them. If there is no reply, Conversion24 carries out the next permitted attempt in the agreed playbook. Another provider may also make contact; your paid enquiry should not have to wait for a manual reminder.
Why flooring leads are a strong fit for Conversion24.
Interior projects depend on dimensions, surfaces and the desired finish. A prospective customer may have inspiration images but still need guidance on materials and installation. A measurement visit or briefing creates a useful basis for that discussion.
Your team can focus on workmanship and advice while Conversion24 carries out the agreed contact sequence. Retain the enquiry details so the professional attending the visit knows which room or finish prompted the request.
Every lead has an acquisition cost, whether that is advertising, a lead partner or the time spent generating interest. The commercial opportunity is to get more flooring appointments from that existing investment. You do not need to rely only on buying or generating another batch of enquiries.
Your prospect may compare other providers before deciding. Follow up quickly, make the next step clear and keep going across the agreed channels when there is no reply. Use your actual flooring lead cost, appointment rate and sales results to assess the value. We focus on the step we handle: follow-up towards a measurement visit or project consultation.
An example concern before booking
I need the finish and the subfloor work priced clearly.
That is a reason to offer a flooring advice and measurement appointment. Conversion24 does not need to resolve the technical or professional question: clarify the next appointment, use only practical information approved by your business and leave the advice to your specialist.
Industry context behind this enquiry
Floor coverings above underfloor heating need to transmit sufficient heat; the subfloor and finish are separate project elements.
Milieu Centraal · Netherlands, consumer guidance · Source review: 2026-10-04.
This gives context to the purchase enquiry. It is not Conversion24 advice or evidence of a conversion result; your specialist handles the assessment during the appointment.
Flooring enquiries from every source. Results in your CRM.
Make the original enquiry recognisable.
For flooring, a possible lead source is a flooring sample request or showroom campaign. Someone arriving through that route may need a different introduction from an existing customer. Carry the requested service and source into the appointment context, so the follow-up reflects the interest you have invested in generating.
Your website, campaigns, comparison platforms and lead partners can all bring people interested in flooring. Agree which eligible requests enter the playbook and which outcomes return to your CRM. The original lead source stays useful when you assess the resulting appointments.
Review the route from enquiry to a measurement visit or project consultation, attendance and eventual sale. Compare sources using your actual figures. Your team works from its existing system, with the agreed follow-up result available alongside the customer request.
Big-brand experience. Available for your flooring leads too.
We work with XPENG, Randstad, KPN, Allianz and Sonova. Our approach draws on millions of leads handled across the operation. Bring that appointment-focused experience to your flooring business without needing to be a national brand.
You are the specialist. Our objective is simple: more conversion from your leads. Conversion24 combines messaging and AI voice to work towards a measurement visit or project consultation, while your team brings the advice and expertise that the customer needs.
Before you start
Can I use Conversion24 with fewer than 100 leads a month?
Yes. The minimum purchase is 100 playbooks per month; you do not need 100 new leads to use the service.
What does flooring lead follow-up cost?
The EUR AI-engine price starts from €3.50 per lead followed up. Messaging and voice usage, applicable setup costs and VAT are separate. Review your expected usage when assessing the full cost.
What appointment should my flooring playbook work towards?
For this topic, the example next step is a measurement visit or project consultation. Agree rooms and flooring preferences and the booking options with your business. Your professional remains responsible for the specialist consultation.
How should I measure the result?
Compare lead-to-appointment rate, cost per booked appointment and time spent on manual follow-up. Track attendance and subsequent sales in your CRM. Results depend on your starting operation; customer names and monthly processing volumes are not a conversion guarantee.
Industry context: Flooring
Floor coverings above underfloor heating need to transmit sufficient heat; the subfloor and finish are separate project elements.
Milieu Centraal · Netherlands, consumer guidance · Reviewed 2026-10-04.
The source describes industry context, not a Conversion24 conversion result. Your professional assesses the request.