Home/Microsoft Dynamics 365 lead follow-up

MICROSOFT DYNAMICS 365 · WHATSAPP AUTOMATION

Microsoft Dynamics 365 ♥ Conversion24.
Your CRM. Our follow-up. More appointments.

You use Microsoft Dynamics 365. We add the follow-up that helps turn your leads into appointments. Connect Conversion24 to your existing setup: your CRM stays in control, we carry out the selected messaging and voice playbook, and the agreed results come back to Microsoft Dynamics 365. The best of both worlds, with less manual work for your team.

WhatsApp / RCS + voice. One follow-up playbook.

Up to 10 follow-up attempts in 3–5 days, focused on booking the appointment. RCS is another messaging option where supported.

From €3.50per lead followed up

AI engine included. Messaging and voice usage are billed separately. Minimum purchase: 100 playbooks per month. Applicable setup costs are separate. Prices exclude VAT.

Explore the follow-up playbooks →

Big-brand experience. Available for your business too.

Experience withXPENGRandstadKPNAllianzSonovaYour brand here? 😉

More from your leads. Less work for your team.

More appointments

Turn interested prospects into booked appointments.

Better conversion

Get more value from your existing lead budget.

Lower follow-up costs

Reduce repetitive follow-up tasks.

Less manual work

Spend less time chasing leads, calling and scheduling.

Microsoft Dynamics 365 + Conversion24. The best of both worlds.

You have already invested in Microsoft Dynamics 365: your customer records, lead ownership, pipeline and reporting. Keep that foundation. Conversion24 connects the follow-up operation around it, helping turn the interest in those records into booked appointments.

Your CRM remains the source of truth. Your team keeps working in Microsoft Dynamics 365, while Conversion24 carries out the selected messaging and voice playbook. The agreed outcomes come back to the original record, ready for your team to take the next step.

Microsoft Dynamics 365

Your leads, sources and ownership.

Conversion24

AI-powered follow-up towards appointments.

Back in Microsoft Dynamics 365

The agreed outcomes on the right record.

Take your Microsoft Dynamics 365 automation further.

Keep the CRM automation that already works for you. Conversion24 adds an appointment-focused follow-up service: the selected contact attempts, replies, retries and booking steps get carried out while your team works with customers.

The extra value is execution and experience. You are adding playbooks shaped by years of following up millions of leads, with the goal of more appointments and less repetitive chasing. You do not need to move your pipeline or replace the system your team knows.

Coordinate the existing Microsoft Dynamics 365 workflows with the Conversion24 playbook so the same lead does not receive two competing sequences. Your CRM remains in charge of ownership and sales stages; follow-up outcomes inform the next action.

Built around your Microsoft Dynamics 365 workflow.

Plan WhatsApp automation for a Dynamics lead segment with a clear responsible team. The message should reflect the enquiry and the appointment service available in that territory. Supply channel eligibility and consent with the selected lead fields. A return update can be scoped to the existing record, preventing a later response from creating a second ownership trail for the same prospect.

Start with a clear audience already in Microsoft Dynamics 365 and a useful appointment goal. Preserve the lead source and responsible owner, and agree the return fields. That gives your team continuity from the original enquiry to the appointment and the eventual sale.

All your follow-up results. Back in Microsoft Dynamics 365.

Make Microsoft Dynamics 365 the place where your team sees what happened. Through the configured connection, return the agreed contact outcomes, appointment details and follow-up status to the matching record. Your team should be able to see the next step without copying updates between systems.

Define the fields together: reached or no response, booked appointment, relevant optional answers and opt-out status. What is written back depends on the agreed integration. A message delivered, a call answered, an appointment booked and a sale remain distinct results.

Keep reporting connected to your original lead sources. Compare appointments, attendance and sales in Microsoft Dynamics 365 to understand the value of your existing lead investment. Better conversion and lower follow-up costs are the goals; measure them against your own starting point.

WhatsApp-only works. Understand the limits of relying on it alone.

Conversion24 builds and runs WhatsApp-only follow-up flows, from the first message to appointment booking. Your business can book directly or choose up to two optional validation questions. WhatsApp is a strong standalone choice when it fits your leads and their expectations.

Permission to contact a lead does not guarantee a positive response or unrestricted access to WhatsApp. Recipients can ignore, block or report messages. Significant negative feedback can lead to restrictions; Meta may also pause or reject message templates. A low read rate is a reason to investigate relevance and lead quality, not proof that a number will automatically be banned.

Years of experience following up millions of leads have shaped our recommendation: add voice when you want another opportunity to reach leads who have not replied. The combination reduces dependence on one contact route. It does not repair poor lead quality, guarantee delivery or override a request to stop.

WhatsApp Business Messaging Policy · Policy reviewed 5 October 2026.

WhatsApp / RCS + voice. The complete playbook.

This is our recommended approach: combine messaging with AI voice instead of relying on one channel. A lead can reply to a message; a call provides another way to reach someone who has not responded.

A full playbook supports up to 10 attempts in 3–5 days, within agreed contact windows. We focus on booking directly. Up to two validation questions are optional, depending on your preferences. Confirmations and reminders support the appointment. The sequence stops when the lead books or opts out.

You do not have to build or run the sequence. Conversion24 handles setup and execution, with agreed results returned through your CRM integration.

Playbook E, All In
Recommended. Maximum intensity from day one.
Up to 10 follow-ups
Day
1
💬 WhatsApp/RCS opening templateMSG #1
📞 AI voice call attempt 1VOICE #1
💬 WhatsApp/RCS follow-up same dayMSG #2
📞 AI voice call attempt 2 same dayVOICE #2
Day
2
📞 AI voice call attempt 3VOICE #3
💬 WhatsApp/RCS reminderMSG #3
📞 AI voice call attempt 4VOICE #4
Day
3
💬 WhatsApp/RCS reminder 2MSG #4
📞 AI voice call attempt 5VOICE #5
Day
4
💬 WhatsApp/RCS final pushMSG #5
Day
5
💬 Last chance messageMSG #6
When the appointment is booked
✅ Booking confirmation sentMSG
🔔 Appointment reminder sentMSG
The outreach sequence stops when the lead books or opts out. Further nurture is a separate agreed step.
6 messages · 5 AI voice calls · Day 1 double intensity
Example: Playbook E — All In. Explore the interactive playbooks →

Powered by AI.

The AI engine carries out your selected follow-up playbook. Human operators are available as an optional add-on.

Explore the playbooks

Connect to your CRM. Keep your way of working.

We assess the available connection options for your Microsoft Dynamics 365 setup and agree the lead trigger, permissions, return fields and appointment route before activation. A ready-made connector for every edition is not assumed.

The principle is simple: selected leads go to Conversion24, the playbook runs, and the agreed results return to Microsoft Dynamics 365. We prepare the connection around your process, including what should happen when a lead is already being handled or has booked elsewhere.

Your team retains control over the audience, channels, appointment availability and contact windows. We handle the follow-up execution within that configuration. No CRM migration is needed for this approach.

Respond while your team is busy. Keep follow-up moving.

Leads can enter Microsoft Dynamics 365 from your website, paid campaigns, comparison sites or lead partners while the responsible colleague is in a meeting. Every enquiry represents time or money invested, and another provider may be contacting the same person.

Conversion24’s AI engine is available 24/7. Outgoing attempts follow your agreed contact windows, with the next permitted step carried out when the previous attempt receives no reply. Your team can focus on appointments, advice and sales instead of repeatedly checking a task queue.

Book directly. Validation questions are optional.

Your lead has already shown interest. Offer the agreed appointment directly, or add up to two short validation questions if your business wants them. Reuse information already held in Microsoft Dynamics 365 rather than asking the lead to start again.

You remain the specialist. Advice, quotations, qualification decisions and sales stay with your team. Conversion24 follows up towards the appointment, with confirmations and reminders supporting the booked meeting.

Big-brand experience. Connected to your CRM.

We work with XPENG, Randstad, KPN, Allianz and Sonova. Years of experience and millions of leads followed up inform the playbooks your business can use alongside Microsoft Dynamics 365. These customer names describe our follow-up experience, not their choice of CRM.

Bring that experience to your existing operation. More appointments, more value from the lead budget you already spend, and less manual follow-up for your team: that is the purpose of Microsoft Dynamics 365 and Conversion24 working together.

Your Microsoft Dynamics 365 connection, explained.

Does Conversion24 replace Microsoft Dynamics 365?

No. Microsoft Dynamics 365 remains your leading system for customer records, ownership, pipeline and reporting. Conversion24 adds follow-up execution and returns the agreed outcomes through the connection.

What does Conversion24 add to our existing automation?

An appointment-focused follow-up service using your selected channels, configured playbooks and AI execution. We coordinate it with the automation you already use rather than assuming your CRM lacks automation.

Can we choose a single channel?

Yes. WhatsApp-only, RCS-only and voice-only flows are available. We recommend a messaging-and-voice combination when it suits your leads, because relying on one channel limits the ways a lead can respond.

What returns to Microsoft Dynamics 365?

The outcomes and appointment details agreed in your field mapping. We define how each result links to the original record, who remains responsible and which stages stay under your existing sales rules.

Are validation questions mandatory?

No. You can book directly or add up to two optional questions. The specialist assessment remains with your team.

What does lead follow-up cost?

The EUR AI-engine price starts from €3.50 per lead followed up. Messaging, voice usage, applicable setup costs and VAT are separate. Minimum purchase: 100 playbooks per month, even if you have fewer than 100 leads.

How do we connect our account?

We assess the available connection options for your Microsoft Dynamics 365 setup and agree the lead trigger, permissions, return fields and appointment route before activation. A ready-made connector for every edition is not assumed.

Microsoft Dynamics 365 official documentation

Explore follow-up with Microsoft Dynamics 365

Lead follow-upWhatsAppRCSAI voiceAI

YOUR LEADS. OUR FOLLOW-UP.

See Microsoft Dynamics 365 and Conversion24 work together.

Bring your Microsoft Dynamics 365 workflow. Explore the connection, your follow-up playbook and the results your team needs back in the CRM.

MORE FROM YOUR LEADS

Get more appointments from the leads in Microsoft Dynamics 365.

Tell us about your business and what you want to improve in your lead follow-up.

Preview: this form is not connected yet. No enquiry will be sent.

Read our privacy policy.