More from your leads. Less work for your team.
More appointments
Turn interested prospects into booked appointments.
Better conversion
Get more value from your existing lead budget.
Lower follow-up costs
Reduce repetitive follow-up tasks.
Less manual work
Spend less time chasing leads, calling and scheduling.
SAP Sales Cloud + Conversion24. The best of both worlds.
You have already invested in SAP Sales Cloud: your customer records, lead ownership, pipeline and reporting. Keep that foundation. Conversion24 connects the follow-up operation around it, helping turn the interest in those records into booked appointments.
Your CRM remains the source of truth. Your team keeps working in SAP Sales Cloud, while Conversion24 carries out the selected messaging and voice playbook. The agreed outcomes come back to the original record, ready for your team to take the next step.
Your leads, sources and ownership.
AI-powered follow-up towards appointments.
The agreed outcomes on the right record.
Take your SAP Sales Cloud automation further.
Keep the CRM automation that already works for you. Conversion24 adds an appointment-focused follow-up service: the selected contact attempts, replies, retries and booking steps get carried out while your team works with customers.
The extra value is execution and experience. You are adding playbooks shaped by years of following up millions of leads, with the goal of more appointments and less repetitive chasing. You do not need to move your pipeline or replace the system your team knows.
Coordinate the existing SAP Sales Cloud workflows with the Conversion24 playbook so the same lead does not receive two competing sequences. Your CRM remains in charge of ownership and sales stages; follow-up outcomes inform the next action.
Built around your SAP Sales Cloud workflow.
WhatsApp follow-up for SAP enquiries should use the right business identity, location and service information for the responsible unit. Select an opted-in audience and define which appointment type it can book. Conversion24's proposed connection returns the agreed outcome to the original lead reference. Deployment version and available interfaces require review before a channel workflow is promised across all business units.
Start with a clear audience already in SAP Sales Cloud and a useful appointment goal. Preserve the lead source and responsible owner, and agree the return fields. That gives your team continuity from the original enquiry to the appointment and the eventual sale.
All your follow-up results. Back in SAP Sales Cloud.
Make SAP Sales Cloud the place where your team sees what happened. Through the configured connection, return the agreed contact outcomes, appointment details and follow-up status to the matching record. Your team should be able to see the next step without copying updates between systems.
Define the fields together: reached or no response, booked appointment, relevant optional answers and opt-out status. What is written back depends on the agreed integration. A message delivered, a call answered, an appointment booked and a sale remain distinct results.
Keep reporting connected to your original lead sources. Compare appointments, attendance and sales in SAP Sales Cloud to understand the value of your existing lead investment. Better conversion and lower follow-up costs are the goals; measure them against your own starting point.
WhatsApp-only works. Understand the limits of relying on it alone.
Conversion24 builds and runs WhatsApp-only follow-up flows, from the first message to appointment booking. Your business can book directly or choose up to two optional validation questions. WhatsApp is a strong standalone choice when it fits your leads and their expectations.
Permission to contact a lead does not guarantee a positive response or unrestricted access to WhatsApp. Recipients can ignore, block or report messages. Significant negative feedback can lead to restrictions; Meta may also pause or reject message templates. A low read rate is a reason to investigate relevance and lead quality, not proof that a number will automatically be banned.
Years of experience following up millions of leads have shaped our recommendation: add voice when you want another opportunity to reach leads who have not replied. The combination reduces dependence on one contact route. It does not repair poor lead quality, guarantee delivery or override a request to stop.
WhatsApp Business Messaging Policy · Policy reviewed 5 October 2026.
WhatsApp / RCS + voice. The complete playbook.
This is our recommended approach: combine messaging with AI voice instead of relying on one channel. A lead can reply to a message; a call provides another way to reach someone who has not responded.
A full playbook supports up to 10 attempts in 3–5 days, within agreed contact windows. We focus on booking directly. Up to two validation questions are optional, depending on your preferences. Confirmations and reminders support the appointment. The sequence stops when the lead books or opts out.
You do not have to build or run the sequence. Conversion24 handles setup and execution, with agreed results returned through your CRM integration.
Powered by AI.
The AI engine carries out your selected follow-up playbook. Human operators are available as an optional add-on.
Explore the playbooksConnect to your CRM. Keep your way of working.
We assess the available connection options for your SAP Sales Cloud setup and agree the lead trigger, permissions, return fields and appointment route before activation. A ready-made connector for every edition is not assumed.
The principle is simple: selected leads go to Conversion24, the playbook runs, and the agreed results return to SAP Sales Cloud. We prepare the connection around your process, including what should happen when a lead is already being handled or has booked elsewhere.
Your team retains control over the audience, channels, appointment availability and contact windows. We handle the follow-up execution within that configuration. No CRM migration is needed for this approach.
Respond while your team is busy. Keep follow-up moving.
Leads can enter SAP Sales Cloud from your website, paid campaigns, comparison sites or lead partners while the responsible colleague is in a meeting. Every enquiry represents time or money invested, and another provider may be contacting the same person.
Conversion24’s AI engine is available 24/7. Outgoing attempts follow your agreed contact windows, with the next permitted step carried out when the previous attempt receives no reply. Your team can focus on appointments, advice and sales instead of repeatedly checking a task queue.
Book directly. Validation questions are optional.
Your lead has already shown interest. Offer the agreed appointment directly, or add up to two short validation questions if your business wants them. Reuse information already held in SAP Sales Cloud rather than asking the lead to start again.
You remain the specialist. Advice, quotations, qualification decisions and sales stay with your team. Conversion24 follows up towards the appointment, with confirmations and reminders supporting the booked meeting.
Big-brand experience. Connected to your CRM.
We work with XPENG, Randstad, KPN, Allianz and Sonova. Years of experience and millions of leads followed up inform the playbooks your business can use alongside SAP Sales Cloud. These customer names describe our follow-up experience, not their choice of CRM.
Bring that experience to your existing operation. More appointments, more value from the lead budget you already spend, and less manual follow-up for your team: that is the purpose of SAP Sales Cloud and Conversion24 working together.
Your SAP Sales Cloud connection, explained.
Does Conversion24 replace SAP Sales Cloud?
No. SAP Sales Cloud remains your leading system for customer records, ownership, pipeline and reporting. Conversion24 adds follow-up execution and returns the agreed outcomes through the connection.
What does Conversion24 add to our existing automation?
An appointment-focused follow-up service using your selected channels, configured playbooks and AI execution. We coordinate it with the automation you already use rather than assuming your CRM lacks automation.
Can we choose a single channel?
Yes. WhatsApp-only, RCS-only and voice-only flows are available. We recommend a messaging-and-voice combination when it suits your leads, because relying on one channel limits the ways a lead can respond.
What returns to SAP Sales Cloud?
The outcomes and appointment details agreed in your field mapping. We define how each result links to the original record, who remains responsible and which stages stay under your existing sales rules.
Are validation questions mandatory?
No. You can book directly or add up to two optional questions. The specialist assessment remains with your team.
What does lead follow-up cost?
The EUR AI-engine price starts from €3.50 per lead followed up. Messaging, voice usage, applicable setup costs and VAT are separate. Minimum purchase: 100 playbooks per month, even if you have fewer than 100 leads.
How do we connect our account?
We assess the available connection options for your SAP Sales Cloud setup and agree the lead trigger, permissions, return fields and appointment route before activation. A ready-made connector for every edition is not assumed.