A partner commission.
Not yet a sales channel.

A partner agreement can look like growth before a single customer has started. The commission is attractive, the kickoff is enthusiastic and everyone sees potential.

Then the first sale needs an entirely new workflow. The second needs a different promise. The third needs a reporting definition nobody agreed. I would examine that pattern before calling it a scalable channel.

Define the customer before negotiating the percentage

A partner should know which customer problem to recognise and when the offer fits. A clear example and useful demo can do more than a larger commission.

They also need to know when not to sell it. A poor fit becomes an implementation problem when the commercial promise reaches operations.

A channel becomes repeatable when different partners can sell an outcome the organisation can reliably deliver.

Separate configuration from a new promise

Some variation belongs in configuration: agreed contact choices, calendar setup and CRM mapping, within the actual available capabilities. A new exception process or commercial definition may be a different commitment.

Do not assume every reasonable request belongs in the standard price. Distinguish reusable capabilities from custom work and agree the scope before selling it.

Make ownership survive the signed deal

Someone must own implementation, the customer’s approval and the first agreed outcome. The partner, Conversion24 and the customer need a shared account of those responsibilities.

The customer remains the industry specialist. A partner should not have to invent qualification rules or operating promises to make the demo sound convincing.

Measure whether the next customer is easier to activate

I would look at activated customers, time to start, intervention required and the effort to maintain variations. Signed agreements alone do not establish a working channel.

For Conversion24, a useful partner model should help the next customer adopt a clear playbook without rebuilding the service from scratch. Services can add value, provided their scope and cost remain visible.

The percentage divides the revenue. The operating model determines whether there is a repeatable business.

Nick BlomFounder, Conversion24Published 4 November 2026

An opinion article by Nick Blom. The examples illustrate process choices and do not establish measured Conversion24 results.