Pricing

Dedicated follow-up.
Clear pricing.

Starting prices per processed lead. Voice and messaging usage billed separately.

From £3 per processed lead.

Try the 2 minute demo → or Book a 15 min call →Email us →

Up to 90% lower cost. Starting prices per processed lead. Usage billed separately.

What it costs

What is included, and what is not.

The per-lead price includes the AI follow-up engine. AI voice is billed separately at £0.10 per minute. Messaging costs are not included. Meta bills WhatsApp messages directly to you; RCS is billed per outreach message at the rate shown below, with replies included.

Conversion24
Up to 10 AI follow-ups per lead, in 3-5 days
From £3
per processed lead

Minimum purchase: 100 playbooks per month.
You can start with fewer than 100 monthly leads.
Includes 1 connected calendar.

  • AI follow-up engine, fully included
  • Up to 10 follow-ups per lead
  • 24/7, no excuses
  • Proven playbooks
Book a 15 min call →Email us →
Usage
  • Connect your own WhatsApp Business Account
  • Meta bills WhatsApp messages to you directly
  • RCS£0.15 per outreach message, replies included
  • AI voice£0.10 per minute
Add-ons
  • Extra calendar£10 per month
  • Extra connected number£25
  • Setup RCS sender registration, US and UK£1,000 one-time per sender
Messaging costs depend on the channel and the number of outreach messages sent. AI voice is billed separately per minute.
Prices exclude VAT.
Need something the playbooks do not cover?

Custom sequences and routing are built on request, priced per case. See the playbook library. Any flow can hand over to a human: your team, our team or an external call center.

Discuss a custom setup →Email us →
You vs Conversion24

Your costs go down. Your conversion goes up.

Your team, right now
Gets tired. Inconsistent. Loses leads.
£15 to 40
per lead
  • ✗Stops after 1 to 3 attempts
  • ✗Depends on availability
  • ✗Leads get lost
  • ✗Results drop over time
Conversion24
Up to 10 AI follow-ups per lead
From £3
per lead
  • ✓WhatsApp, RCS and AI Voice
  • ✓Up to 10 follow-ups in 3-5 days
  • ✓24/7, no excuses
  • ✓Proven playbooks
  • ✓Turn more leads into meetings
Up to 90% lower follow-up cost 74% average hearing-test lead-to-booking rate at Sonova

See what From £3 a lead actually does.

Try the 2 minute demo → or
Book a 15 min call →Email us →

Questions about pricing

What is included in the per-lead price?

The AI engine and selected standard playbook execution are included. Discuss applicable setup costs before starting. One calendar connection is included. Voice and messaging usage are separate. The minimum purchase is 100 playbooks per month. Businesses with fewer than 100 monthly leads can use the service.

Are custom sequences included in the standard price?

Custom sequences and routing are built on request and priced per case. Discuss the required setup with Conversion24.

When is a lead billed?

A net lead with a working phone number is billed when it enters a playbook, regardless of outcome. Leads without a working phone number are excluded from outreach and the platform fee. If a closed lead enters another playbook later, that new run is billed again.

What is priced separately?

AI voice, messaging usage, extra calendar connections, applicable setup fees, human booking support and bespoke work are separate. Deeper logic changes, A/B tests and specialist analysis by Conversion24 are quoted separately. WhatsApp usage is billed directly by your provider at actual cost; it is not free messaging.

Is there a free trial or a long contract?

There is no standard free trial or pilot. The standard service has a minimum purchase of 100 playbooks per month with a one-month notice period. Confirm the start date, notice timing and any setup costs in your agreement.

Explore the lead follow-up knowledge base

Turn more of your existing leads into appointments.

Combine your CRM with Conversion24 follow-up automation. Explore the integration, channel and results you want returned to your CRM.

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