Try it yourself, 4 follow-ups in 2 min →

Every lead. Followed up. At scale.

The lead follow-up system. Every lead. Up to 10 follow-ups. In 3–5 days.

WhatsApp. RCS. Calls. Powered by AI.

From £3 per processed lead.

Trusted by leading brands
Randstad
Recruitment
Allianz
Insurance

These teams stopped losing leads to slow follow-up.

“Conversion rate went up structurally from day one. Fast, professional and it just works.”

Joost Krol · Sonova (Schoonenberg HoorSupport)

74%of hearing-test leads booked
into a store appointment on average.

Read the case →
The problem

One call is never enough.

Most leads need 5 or more touches before they respond. Most sales teams stop after one. That is where revenue disappears.

47%

No response to a test enquiry

Of 9,538 US test enquiries in 2013, 47% received no response. InsideSales.com, 2014 report.

24/7

A clear next step for every lead

Let a configured playbook handle contact attempts across messaging and voice, including outside your team's working hours.

€250

Cost of a single no-show

Travel costs, lost time, missed deal. Automated reminders between booking and appointment fix this.

What we do

Conversion24 is the lead follow-up system for companies that generate leads at scale.

We combine proven playbooks with AI across WhatsApp, RCS and AI voice to turn more leads into customers.

Lead Orchestration Playbook

Pick the playbook that fits your lead.

Full sequences run up to 10 follow-ups over 3-5 days. Short sequences run one template plus two follow-ups. What changes is where it starts, which channels it uses, and how hard it escalates when a lead goes quiet.

Full sequence up to 10 follow-ups
Run it over
Short sequence 1 template + 2 follow-ups

Message and voice same day. Maximum pressure from the first hour.

Playbook A Message First
Best for inbound leads and consumer markets
Up to 10 follow-ups
Day
1
💬 WhatsApp/RCS opening templateMSG #1
💬 WhatsApp/RCS follow-upMSG #2
Day
2
💬 WhatsApp/RCS reminderMSG #3
📞 AI voice call attempt 1VOICE #1
Day
3
📞 AI voice call attempt 2VOICE #2
💬 WhatsApp/RCS reminder 2MSG #4
Day
4
📞 AI voice call attempt 3VOICE #3
Day
5
📞 AI voice call attempt 4VOICE #4
📞 AI voice call attempt 5VOICE #5
When lead responds at any point in the flow
✅ Booking confirmation sentMSG
🔔 No-show prevention reminder sentMSG
No response after all attempts? Lead receives final content and stays warm for later.
5 messages · 5 AI voice calls

Every lead followed up.
Every outcome visible.

Your follow-up runs. You see what happens. Track your leads, outreach and booked appointments in one dashboard.

  • Compare results across your playbooks
  • Review conversations and follow-up activity
  • Understand your usage and follow-up costs
Explore the dashboard →
Conversion24 dashboard showing lead volumes, follow-up activity and appointment conversion
Example dashboard with illustrative demo data.
Pricing

Dedicated follow-up. Clear pricing.

Starting prices per processed lead. Voice and messaging usage billed separately.

Conversion24
Up to 10 AI follow-ups per lead, in 3-5 days
From £3
per processed lead
AI engine included. Voice and messaging usage billed separately. See pricing details.
  • ✓AI follow-up engine, fully included
  • ✓Up to 10 follow-ups per lead
  • ✓24/7, no excuses
  • ✓Proven playbooks

Want a human in the loop? Optional. Conversion24 can handle the full follow-up flow autonomously. If you prefer, any flow can hand over to your team, our team or an external call center.

You vs Conversion24

Your costs go down. Your conversion goes up.

Your team, right now
Gets tired. Inconsistent. Loses leads.
£15 to 40
per lead
  • ✗Stops after 1 to 3 attempts
  • ✗Depends on availability
  • ✗Leads get lost
  • ✗Results drop over time
Conversion24
Up to 10 AI follow-ups per lead
From £3
per lead
  • ✓WhatsApp, RCS and AI Voice
  • ✓Up to 10 follow-ups in 3-5 days
  • ✓24/7, no excuses
  • ✓Proven playbooks
  • ✓Turn more leads into meetings
Up to 90% lower follow-up cost 74% average lead-to-booking rate · Sonova hearing-test leads, automation + human support
Try it yourself

You want this follow-up system on your own leads.

The demo takes about two minutes. Four follow-ups, across WhatsApp and AI voice. Not a video, not a slide deck. You are the lead, and you feel exactly what one phone call is missing.

Try the 2 minute demo →

Opens WhatsApp. No form, no signup, nothing to install.

On a desktop without WhatsApp Web? Scan the code instead
Scan to start the demo on WhatsApp

Swipe or use the arrows to see all four →

1 A WhatsApp messageYou receive the first message.
10:17
c
Conversion24AI Voice Agent
Decline
Accept
2 A call you ignoreDo not pick up or decline.
3 A second WhatsApp messageThe sequence keeps going.
10:21
c
Conversion24AI Voice Agent
Decline
Accept
4 A call you answerPick this one up and talk to our AI voice agent.
Your goal

Book a meeting with the AI voice agent.

Integrations

Plugs straight into what you already run.

01

API

REST and JSON. Push leads in the moment they land.

02

Webhooks

Every reply and booking straight back into your CRM.

03

MCP

Native AI integration. Your tools and ours, both ways.

Works with Salesforce, HubSpot, Pipedrive, Monday.com, Notion, Google Calendar, Google Sheets, Zapier, Make.com, n8n and more.

FAQ

Questions we get every demo.

This is the most common misconception. A tool requires your team to configure it, monitor it, and fix it when it breaks. We do not work like that.

You connect your lead source. We handle everything else. No prompts to write. No sequences to build. No dashboards to check daily. The AI runs the follow-up. Your calendar fills up.

Think of it as hiring a tireless outreach team that works around the clock without the headcount, the management overhead, or the sick days.

Built as infrastructure. Delivered as a service. You just get the results.

You do not have to take our word for it. You can feel it yourself in 2 minutes.

Message us on WhatsApp in the Try It Yourself section. Within 60 seconds you receive the first message. A voice call follows. You experience exactly what your leads experience.

Experience it now →

Conversion24 can handle the full follow-up flow autonomously, and that covers the vast majority of leads. If you prefer a person in the loop, any flow can hand over to your team, our team or an external call center. You decide where the handover sits in the sequence.
Most clients are live within 2 weeks. Setup includes connecting your lead source, configuring the flows for your industry and integrating your calendar. We handle the implementation. You review and approve.
Reactivation, lead validation, cross-sell and upsell, sales campaigns, nurturing, appointment booking and AI voice agents. Custom routing and bespoke sequences are built on request and priced per case. See the full playbook library. Tell us what your funnel looks like and we will say which one fits.
Our privacy notice explains how lead data is used to deliver the service. Our subprocessor list identifies the providers involved in processing. Review these documents and discuss your data requirements during onboarding.
About

10+ years converting leads for some of Europe's biggest brands. Now we've turned what we learned into a system.

Proven playbooks. AI-powered follow-up across WhatsApp, RCS and AI voice. Human conversion specialists when a conversation needs one.

One goal: convert more of the leads you already paid for.

Our ambition is simple: 1,000,000 leads followed up every month through our playbooks. We're not there yet. But every lead gets us closer.

Nick Blom, CEO Conversion24

Nick Blom

CEO Conversion24

Email our lead conversion specialists to discuss your needs.

Turn more of your existing leads into appointments.

Combine your CRM with Conversion24 follow-up automation. Explore the integration, channel and results you want returned to your CRM.

Book my demo