About Conversion24

More value from every lead. Built on real experience.

For more than a decade, we have worked on what happens after a lead comes in. Conversion24 brings that experience into one follow-up system.

Configured playbooks. WhatsApp, RCS and AI voice. Human support where your process needs it.

Nick Blom, founder and CEO of Conversion24
Nick BlomFounder & CEOConnect on LinkedIn
10+ yearsof customer engagement experience
Millionsof conversations handled
21team members worldwide
100% remotea team built to work across borders
Why we exist

You worked hard to get the lead. Make the follow-up count.

Nick founded the business after seeing the same problem repeatedly: companies invest in generating leads, then lose value when follow-up stops too early.

Our playbooks grew from real customer conversations. Today, AI executes the configured sequence, while people handle the moments that need human judgement.

“The hard part isn't knowing how to follow up. It's doing it every time, for every lead, at any scale.”Nick Blom, CEO
How we work

A system, with a team behind it.

01 / Configure

Start with your process.

We connect your lead source and configure the playbook around your tone of voice, FAQs, appointment details and handover rules. You review the setup.

How setup works →
02 / Follow up

Keep every lead moving.

The selected playbook coordinates messaging and AI voice. Follow-up continues through the agreed sequence, including reminders when someone has not replied.

Explore the playbooks →
03 / Hand over

Bring people in where needed.

A flow can hand over to your team, our team or an external call center. Human support and bespoke work are scoped separately.

What is included →
In practice / Sonova

Experience that translates into bookings.

Since 2023, automated WhatsApp follow-up and human booking support have worked together for high-intent hearing-test leads.

Read the Sonova case →
74%

Approximately 74% average hearing-test lead-to-booking rate across tens of thousands of leads.

Reported case result. Booked appointments, not attendance or sales.
Where we are going

Small team. Built for scale.

Our ambition: follow up 1,000,000 leads every month through our playbooks. This is our goal, not our current volume.

Based in the Netherlands. Working worldwide.

Conversion24 B.V. is registered in the Netherlands under KvK 66086051. Our remote team combines customer engagement experience with configured, automated follow-up.

Sales consultations are available in English and Dutch. Support is available in English, Dutch, German, French and Spanish.

Trusted by leading brands
KPN
Telecom
Randstad
Recruitment
XPENG
Automotive
Allianz
Insurance
Sonova
Hearing Aids

Tell us about your leads.

Looking for a more consistent follow-up process? Tell us about your business, lead volume and what you want to achieve.

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Turn more of your existing leads into appointments.

Combine your CRM with Conversion24 follow-up automation. Explore the integration, channel and results you want returned to your CRM.

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